AI Insights · Timothy · July 2022
Top 5 Fashion Games in Latin America Q2 2022 Performance
Discover the performance trends of the top 5 fashion games in Latin America during Q2 2022, including weekly downloads, revenue, and active users.
The second quarter of 2022 saw interesting trends in the performance of the top 5 fashion games in Latin America on a unified platform. Here’s a detailed look at the weekly downloads, revenue, and active users for each app.
Makeup Master: Beauty Salon from Game In Life experienced a notable fluctuation in weekly downloads, starting strong with approximately 286K in the last week of March and peaking at around 658K in mid-April. By the end of June, downloads stabilized at about 125K. Revenue showed a modest upward trend, peaking at $79 in early May before settling around $22 by the end of June. Active users followed a similar pattern, peaking at over 1M in mid-April and gradually declining to approximately 364K by the end of the quarter.
Makeup Salon:DIY Makeup Artist from TapMagic saw consistent growth in weekly downloads, starting from around 64K in late March and reaching a high of approximately 452K by the end of June. Revenue also increased steadily, peaking at $52 in the final week of June. The app's active user base grew significantly, starting at around 80K and reaching over 1M by the end of the quarter.
Hair Challenge by Rollic Games maintained a steady download rate, averaging around 200K to 300K weekly downloads throughout the quarter. Revenue was relatively stable, with slight peaks and troughs, ending June with $15. Active users remained high, starting at approximately 1.7M and slightly declining to about 1.4M by the end of June.
Makeup Stylist: Makeup Game from Gametertain showed significant growth in downloads, starting from about 17K in late March to over 543K by the end of June. Revenue also increased, peaking at $42 in the last week of June. The app's active user numbers saw a substantial rise, beginning at around 67K in April and reaching over 1.5M by the end of the quarter.
Dream Wedding! by MagicLab had an impressive surge in downloads, starting at 20 in mid-April and skyrocketing to over 512K by the end of June. Active users followed a similar trajectory, starting at around 41K and peaking at over 1.5M by mid-June, before settling at approximately 1.2M by the end of the month.
These insights are sourced from Sensor Tower, where more detailed analytics and trends can be explored.
